Q.18 [SHOW CARD 12] By using the scale of 1 to 7, where '7' is "very important," and '1' is "not important at all," can you tell me how important each of the following is to you.

a. Your immediate family members such as spouse and children, if you have any

1 Not Important at all
2
3
4
5
6
7 Very Important
8 Other (Please Specify) _____
9 DK/ NA
123456789total%n
total0.9%0.3%0.4%1.6%6.2%17.9%71.7%-0.9%100.0%2002
genderMale1.3%0.4%0.4%1.3%5.9%21.4%68.0%-1.4%100.0%782
Female0.7%0.3%0.5%1.8%6.4%15.7%74.1%-0.6%100.0%1220
age18 - 19 years-0.7%0.7%1.5%6.7%20.1%67.9%-2.2%100.0%134
20 - 24 years1.6%0.6%0.6%1.6%7.8%18.4%66.0%-3.2%100.0%309
25 - 29 years1.4%-0.4%2.8%5.3%22.1%67.7%-0.4%100.0%285
30 - 34 years0.4%0.4%1.1%0.7%6.0%13.9%77.2%-0.4%100.0%267
35 - 39 years0.7%0.4%0.4%1.1%7.4%17.5%72.1%-0.4%100.0%269
40 - 44 years0.5%--2.5%6.0%12.9%78.1%--100.0%201
45 - 49 years---1.9%5.0%22.4%70.8%--100.0%161
50 - 54 years1.5%0.7%-0.7%2.9%16.2%77.9%--100.0%136
55 - 59 years2.4%-1.2%1.2%7.1%17.9%70.2%--100.0%84
60 - 64 years1.1%--2.2%5.4%18.3%72.0%-1.1%100.0%93
65 - 69 years-1.6%--7.9%17.5%71.4%-1.6%100.0%63
centMumbai 1.2%-0.4%-3.2%22.4%72.8%--100.0%250
Delhi 0.8%1.2%-1.2%7.2%17.2%70.8%-1.6%100.0%250
Kolkata 0.9%-0.9%1.3%5.3%2.7%88.9%--100.0%225
Chennai 2.2%---1.3%15.6%80.9%--100.0%225
Bangalore-0.4%1.8%6.7%16.4%38.2%36.0%-0.4%100.0%225
Hyderabad--0.4%1.8%2.2%12.9%82.7%--100.0%225
Ahmedabad0.4%--0.9%5.3%13.3%80.0%--100.0%225
Pune 2.4%0.8%--2.4%2.4%87.3%-4.8%100.0%126
Ludhiana 0.8%1.6%--2.4%22.2%67.5%-5.6%100.0%126
Kochi 0.8%-0.8%4.0%18.4%33.6%42.4%--100.0%125

Q.18 [SHOW CARD 12] By using the scale of 1 to 7, where '7' is "very important," and '1' is "not important at all," can you tell me how important each of the following is to you.

b. Career and job

1 Not Important at all
2
3
4
5
6
7 Very Important
8 Other (Please Specify) _____
9 DK/ NA
123456789total%n
total1.7%0.8%0.7%3.3%10.3%29.9%52.7%-0.3%100.0%2002
genderMale2.2%0.5%0.8%1.2%9.1%27.6%58.3%0.1%0.3%100.0%782
Female1.5%1.1%0.7%4.8%11.1%31.3%49.2%-0.3%100.0%1220
age18 - 19 years0.7%0.7%0.7%1.5%12.7%31.3%52.2%--100.0%134
20 - 24 years1.6%1.3%0.3%2.9%11.3%29.8%51.5%0.3%1.0%100.0%309
25 - 29 years0.7%1.1%0.4%5.3%12.3%32.6%47.7%--100.0%285
30 - 34 years1.9%-0.4%1.9%9.7%28.1%57.7%-0.4%100.0%267
35 - 39 years1.5%0.4%0.7%5.6%7.4%30.9%53.2%-0.4%100.0%269
40 - 44 years3.5%0.5%1.5%3.0%10.0%24.4%57.2%--100.0%201
45 - 49 years1.2%1.2%-2.5%11.8%34.2%49.1%--100.0%161
50 - 54 years3.7%2.2%1.5%0.7%11.8%25.7%53.7%-0.7%100.0%136
55 - 59 years3.6%1.2%-4.8%11.9%32.1%46.4%--100.0%84
60 - 64 years1.1%-2.2%4.3%6.5%24.7%61.3%--100.0%93
65 - 69 years-1.6%3.2%3.2%4.8%38.1%49.2%--100.0%63
centMumbai -0.8%0.4%-6.8%35.2%56.4%-0.4%100.0%250
Delhi 2.0%1.2%0.8%4.8%11.2%29.2%50.4%0.4%-100.0%250
Kolkata 0.9%0.9%0.4%2.2%7.1%12.4%76.0%--100.0%225
Chennai 1.8%0.4%-1.3%7.6%21.8%67.1%--100.0%225
Bangalore--0.9%8.4%23.1%28.4%38.7%-0.4%100.0%225
Hyderabad--0.4%0.9%7.1%68.9%22.7%--100.0%225
Ahmedabad0.9%0.4%0.4%8.9%6.2%21.3%61.8%--100.0%225
Pune 15.1%-0.8%-2.4%5.6%73.8%-2.4%100.0%126
Ludhiana 1.6%3.2%4.0%3.2%13.5%30.2%44.4%--100.0%126
Kochi 0.8%3.2%0.8%1.6%21.6%38.4%32.8%-0.8%100.0%125

Q.18 [SHOW CARD 12] By using the scale of 1 to 7, where '7' is "very important," and '1' is "not important at all," can you tell me how important each of the following is to you.

c. Free time and relaxation

1 Not Important at all
2
3
4
5
6
7 Very Important
8 Other (Please Specify) _____
9 DK/ NA
123456789total%n
total7.8%4.9%5.7%12.6%18.9%22.1%27.1%-0.8%100.0%2002
genderMale7.8%5.9%6.0%12.4%16.2%23.3%27.6%0.1%0.6%100.0%782
Female7.9%4.3%5.6%12.7%20.6%21.3%26.7%-0.9%100.0%1220
age18 - 19 years8.2%6.7%7.5%15.7%17.9%21.6%20.1%-2.2%100.0%134
20 - 24 years11.3%6.1%7.4%12.6%18.4%21.0%22.0%-1.0%100.0%309
25 - 29 years5.3%5.6%6.0%10.2%19.6%23.5%28.8%-1.1%100.0%285
30 - 34 years9.4%3.7%7.1%12.7%22.8%20.2%24.0%--100.0%267
35 - 39 years6.7%5.9%7.1%7.1%21.6%20.8%30.1%-0.7%100.0%269
40 - 44 years8.5%5.0%4.5%16.9%12.4%19.9%32.3%-0.5%100.0%201
45 - 49 years6.2%2.5%3.1%13.0%19.9%23.0%32.3%--100.0%161
50 - 54 years10.3%5.9%2.9%11.0%20.6%21.3%25.0%0.7%2.2%100.0%136
55 - 59 years7.1%3.6%3.6%15.5%19.0%28.6%22.6%--100.0%84
60 - 64 years6.5%2.2%4.3%14.0%12.9%25.8%33.3%-1.1%100.0%93
65 - 69 years-3.2%3.2%22.2%14.3%27.0%30.2%--100.0%63
centMumbai 0.4%2.4%1.6%4.4%12.4%34.0%43.6%-1.2%100.0%250
Delhi 12.4%15.6%12.0%15.6%11.6%16.4%15.2%-1.2%100.0%250
Kolkata 5.3%1.8%2.7%14.2%22.7%18.2%35.1%--100.0%225
Chennai 5.8%0.4%3.6%8.4%15.1%29.8%36.9%--100.0%225
Bangalore-0.9%2.2%2.2%18.7%40.0%33.8%0.4%1.8%100.0%225
Hyderabad--2.2%20.4%46.2%11.1%19.6%-0.4%100.0%225
Ahmedabad24.0%11.6%13.3%21.3%10.2%10.2%9.3%--100.0%225
Pune 25.4%-5.6%5.6%7.1%7.9%47.6%-0.8%100.0%126
Ludhiana 5.6%15.1%11.9%19.8%19.0%19.0%9.5%--100.0%126
Kochi 5.6%1.6%4.0%16.0%24.8%28.8%16.0%-3.2%100.0%125

Q.18 [SHOW CARD 12] By using the scale of 1 to 7, where '7' is "very important," and '1' is "not important at all," can you tell me how important each of the following is to you.

d. Friends and people you know

1 Not Important at all
2
3
4
5
6
7 Very Important
8 Other (Please Specify) _____
9 DK/ NA
123456789total%n
total1.9%1.3%3.1%11.3%21.0%30.2%30.6%-0.5%100.0%2002
genderMale2.6%1.4%2.7%8.4%22.0%31.3%31.2%-0.4%100.0%782
Female1.6%1.3%3.4%13.1%20.3%29.5%30.2%-0.7%100.0%1220
age18 - 19 years1.5%2.2%2.2%12.7%20.9%30.6%29.9%--100.0%134
20 - 24 years1.9%2.3%4.5%10.4%22.0%29.4%28.8%-0.6%100.0%309
25 - 29 years1.8%1.1%3.2%14.4%20.0%29.1%29.8%-0.7%100.0%285
30 - 34 years3.7%0.4%3.0%11.6%22.1%28.5%30.0%-0.7%100.0%267
35 - 39 years1.9%1.9%3.0%11.2%25.7%26.0%29.4%-1.1%100.0%269
40 - 44 years0.5%1.5%2.5%11.9%18.4%28.4%36.3%-0.5%100.0%201
45 - 49 years0.6%1.2%3.7%5.0%21.7%36.0%31.7%--100.0%161
50 - 54 years4.4%0.7%3.7%7.4%23.5%35.3%25.0%--100.0%136
55 - 59 years-1.2%1.2%9.5%14.3%33.3%39.3%-1.2%100.0%84
60 - 64 years3.2%1.1%3.2%16.1%18.3%31.2%26.9%--100.0%93
65 - 69 years---15.9%9.5%38.1%36.5%--100.0%63
centMumbai 0.8%0.4%0.4%1.6%17.2%30.8%48.8%--100.0%250
Delhi 5.6%2.0%6.0%9.2%21.2%32.8%22.8%-0.4%100.0%250
Kolkata 0.4%1.3%3.6%9.8%20.4%23.6%40.9%--100.0%225
Chennai 2.7%0.9%0.4%4.4%12.0%37.3%41.8%-0.4%100.0%225
Bangalore-1.8%1.3%8.0%23.1%37.8%27.1%-0.9%100.0%225
Hyderabad--2.7%40.0%21.3%26.7%8.9%-0.4%100.0%225
Ahmedabad2.7%2.2%8.4%15.6%20.4%23.6%27.1%--100.0%225
Pune 5.6%-1.6%5.6%13.5%23.0%49.2%-1.6%100.0%126
Ludhiana 1.6%-4.8%4.8%32.5%33.3%23.0%--100.0%126
Kochi 0.8%5.6%0.8%8.8%37.6%32.0%11.2%-3.2%100.0%125

Q.18 [SHOW CARD 12] By using the scale of 1 to 7, where '7' is "very important," and '1' is "not important at all," can you tell me how important each of the following is to you.

e. Parents, brothers, sisters, and other relatives

1 Not Important at all
2
3
4
5
6
7 Very Important
8 Other (Please Specify) _____
9 DK/ NA
123456789total%n
total0.7%0.6%2.7%2.7%10.2%29.9%53.0%-0.2%100.0%2002
genderMale0.9%0.5%1.3%1.8%10.0%32.5%53.1%--100.0%782
Female0.6%0.7%3.6%3.3%10.3%28.2%53.0%-0.3%100.0%1220
age18 - 19 years-0.7%2.2%2.2%7.5%26.1%61.2%--100.0%134
20 - 24 years0.6%1.0%1.3%2.9%11.0%30.7%51.8%-0.6%100.0%309
25 - 29 years0.4%1.4%3.5%4.9%11.2%29.1%49.5%--100.0%285
30 - 34 years0.4%-3.0%1.9%12.4%30.3%52.1%--100.0%267
35 - 39 years1.5%0.4%4.1%3.3%8.6%31.2%50.2%-0.7%100.0%269
40 - 44 years-0.5%2.0%2.0%6.5%27.4%61.7%--100.0%201
45 - 49 years0.6%-3.1%1.9%14.9%29.8%49.7%--100.0%161
50 - 54 years2.2%0.7%2.2%2.2%8.8%29.4%54.4%--100.0%136
55 - 59 years1.2%-4.8%2.4%13.1%25.0%53.6%--100.0%84
60 - 64 years1.1%1.1%2.2%2.2%5.4%37.6%50.5%--100.0%93
65 - 69 years-1.6%--11.1%33.3%54.0%--100.0%63
centMumbai 0.8%0.4%-0.4%10.4%34.4%53.6%--100.0%250
Delhi -1.6%0.8%3.2%7.6%30.4%56.0%-0.4%100.0%250
Kolkata 0.4%-0.4%0.4%4.0%7.1%87.6%--100.0%225
Chennai 2.7%-0.4%-4.0%26.7%66.2%--100.0%225
Bangalore-1.8%0.9%9.3%22.7%39.6%25.3%-0.4%100.0%225
Hyderabad--19.1%7.1%9.3%38.7%25.8%--100.0%225
Ahmedabad0.4%-0.4%0.4%5.8%22.2%70.7%--100.0%225
Pune 2.4%0.8%2.4%0.8%6.3%13.5%72.2%-1.6%100.0%126
Ludhiana 0.8%2.4%-0.8%15.1%41.3%39.7%--100.0%126
Kochi --0.8%3.2%23.2%52.0%20.8%--100.0%125

Q.18 [SHOW CARD 12] By using the scale of 1 to 7, where '7' is "very important," and '1' is "not important at all," can you tell me how important each of the following is to you.

f. Religion

1 Not Important at all
2
3
4
5
6
7 Very Important
8 Other (Please Specify) _____
9 DK/ NA
123456789total%n
total3.0%3.1%6.5%6.1%14.4%25.7%40.8%-0.3%100.0%2002
genderMale2.9%3.1%3.7%6.0%15.2%29.9%38.7%-0.4%100.0%782
Female3.1%3.1%8.4%6.2%13.9%23.0%42.0%-0.3%100.0%1220
age18 - 19 years5.2%3.7%7.5%9.0%13.4%26.9%33.6%-0.7%100.0%134
20 - 24 years3.2%3.2%6.1%6.5%14.2%24.3%41.4%-1.0%100.0%309
25 - 29 years3.9%1.8%7.4%9.8%14.0%23.9%39.3%--100.0%285
30 - 34 years2.2%4.5%8.2%4.5%14.6%24.3%41.6%--100.0%267
35 - 39 years3.0%3.3%7.4%3.3%17.5%26.0%39.0%-0.4%100.0%269
40 - 44 years3.5%2.0%4.0%4.0%13.4%27.9%45.3%--100.0%201
45 - 49 years1.9%2.5%8.1%8.7%15.5%26.1%36.6%-0.6%100.0%161
50 - 54 years1.5%3.7%4.4%7.4%15.4%23.5%44.1%--100.0%136
55 - 59 years3.6%4.8%3.6%4.8%17.9%25.0%39.3%-1.2%100.0%84
60 - 64 years2.2%3.2%2.2%4.3%10.8%30.1%47.3%--100.0%93
65 - 69 years3.2%1.6%11.1%3.2%3.2%33.3%44.4%--100.0%63
centMumbai 2.8%2.4%1.6%2.4%7.2%34.8%48.8%--100.0%250
Delhi 1.2%0.8%4.8%7.2%19.6%27.2%39.2%--100.0%250
Kolkata 4.9%4.4%4.9%10.7%12.0%12.4%50.7%--100.0%225
Chennai 8.0%6.7%5.8%6.2%13.3%22.2%37.3%-0.4%100.0%225
Bangalore-0.4%0.4%5.3%29.3%27.6%35.6%-1.3%100.0%225
Hyderabad0.4%8.9%32.9%9.8%6.7%34.7%6.7%--100.0%225
Ahmedabad0.9%1.8%1.8%2.7%12.4%19.6%60.9%--100.0%225
Pune 4.0%1.6%1.6%3.2%7.1%13.5%66.7%-2.4%100.0%126
Ludhiana 3.2%-0.8%4.0%15.9%27.8%48.4%--100.0%126
Kochi 8.0%1.6%7.2%9.6%20.8%36.0%16.8%--100.0%125

Q.18 [SHOW CARD 12] By using the scale of 1 to 7, where '7' is "very important," and '1' is "not important at all," can you tell me how important each of the following is to you.

g. Politics

1 Not Important at all
2
3
4
5
6
7 Very Important
8 Other (Please Specify) _____
9 DK/ NA
123456789total%n
total21.7%10.7%15.7%13.9%11.7%12.9%12.3%-1.0%100.0%2002
genderMale22.1%8.1%11.5%14.5%14.8%15.6%12.4%-1.0%100.0%782
Female21.5%12.5%18.4%13.6%9.7%11.1%12.2%-1.1%100.0%1220
age18 - 19 years18.7%11.2%13.4%17.2%11.2%16.4%11.2%-0.7%100.0%134
20 - 24 years23.3%12.6%14.2%12.3%10.7%12.9%12.3%-1.6%100.0%309
25 - 29 years19.3%12.3%17.9%13.3%11.9%11.2%13.7%-0.4%100.0%285
30 - 34 years23.6%8.2%16.5%16.5%12.0%11.6%10.5%-1.1%100.0%267
35 - 39 years23.0%12.6%14.5%11.5%11.5%14.1%11.2%-1.5%100.0%269
40 - 44 years28.4%10.0%13.9%12.9%12.9%11.4%10.4%--100.0%201
45 - 49 years18.6%8.1%17.4%15.5%13.7%16.8%8.7%-1.2%100.0%161
50 - 54 years22.1%11.8%16.2%10.3%13.2%10.3%15.4%-0.7%100.0%136
55 - 59 years20.2%11.9%13.1%21.4%10.7%10.7%9.5%-2.4%100.0%84
60 - 64 years16.1%5.4%21.5%10.8%9.7%14.0%21.5%-1.1%100.0%93
65 - 69 years14.3%9.5%14.3%19.0%7.9%14.3%19.0%-1.6%100.0%63
centMumbai 14.8%2.8%8.8%13.2%12.0%22.0%26.4%--100.0%250
Delhi 21.6%10.0%16.4%14.4%14.0%16.4%7.2%--100.0%250
Kolkata 39.1%11.6%12.9%14.2%10.7%5.3%6.2%--100.0%225
Chennai 18.2%16.9%11.6%8.9%10.7%11.1%21.8%-0.9%100.0%225
Bangalore6.7%11.6%12.9%9.3%17.8%22.7%17.8%-1.3%100.0%225
Hyderabad3.1%9.3%34.2%25.8%10.2%12.0%4.9%-0.4%100.0%225
Ahmedabad36.9%18.2%12.9%10.2%5.8%3.6%12.4%--100.0%225
Pune 50.8%4.8%11.9%8.7%4.8%1.6%8.7%-8.7%100.0%126
Ludhiana 5.6%9.5%18.3%15.9%26.2%20.6%3.2%-0.8%100.0%126
Kochi 31.2%10.4%18.4%20.0%4.8%8.8%4.0%-2.4%100.0%125